From a Coffee Shop to a Coffee Company
A journey crafted through quality, community, and purpose
A journey crafted through quality, community, and purpose
Malbourne started as a coffee shop, a place where people came to sit, pause, and connect.
From the very beginning, coffee was never only about taste, but about the experience and relationships formed around it.
Over time, Malbourne evolved. Not only serving coffee, but building standards in quality, bean sourcing, and philosophy throughout every process.
This evolution marked Malbourne's transition into a coffee company
Quality is the foundation. From bean selection and roasting to final presentation, every detail is approached with intention and care.
Coffee is a medium. Malbourne exists to create space for conversation, connection, and human interaction.
Malbourne is built by people who believe in quality, process, and connection.
Azmi Badres is the founder of Malbourne Coffee Co. His journey with coffee began from a simple curiosity that grew into a deeper commitment to quality, process, and the people behind every cup. What started as a coffee shop slowly evolved into something more intentional. For Azmi, coffee is not only about taste, but about experience — how a space feels, how conversations happen, and how relationships are formed naturally around coffee. Through Malbourne, Azmi focuses on building a coffee company that values consistency, thoughtful sourcing, and long-term growth. Every decision is approached with care, ensuring that Malbourne remains grounded while continuing to evolve with purpose. Coffee, for him, is a medium — to connect people, ideas, and moments.
View StoryFrom a search for purpose to a coffee company that crafts deeper bonds.
Malbourne didn't begin with a grand business plan. It began with a search for purpose. After 11 years as a sales executive, the desire to build something meaningful — something that would bring people together — led to a single life-changing mocha that revealed what coffee could truly be. Founded in Melbourne in 2018 and established in Malang in 2019, Malbourne was born from belief alone. No investors. No safety net. Just faith in a vision.
The years that followed tested everything. The first location never became what it was meant to be — and after pouring years of savings, energy, and pride into it, the hardest decision came: walking away. Returning to Melbourne, stepping behind the bar as a barista again, with no title and no story to tell. It was humbling. And it was exactly what was needed. Because those quiet mornings behind the machine revealed a forgotten truth: coffee was never the point. People were.
In 2024, Malbourne reopened in a new location — funded by selling almost everything, driven by the belief that the story still had more to tell. Today, Malbourne is home to a team of 13 and a community of guests who have become genuine friends. They return not because of the coffee alone, but because of how they feel walking through the door. Remembered. Welcomed. Seen. Even our signature drinks and dishes carry pieces of the journey — from Melbourne to Malang and everywhere in between.
The ambition ahead is to bring Malbourne to more cities across Indonesia and beyond — but growth has never been about opening more stores. It is about creating more places where people feel they belong. More places where strangers become friends. More places where meaningful connections are formed over a shared cup. Because if Malbourne becomes known for anything, it won't simply be great coffee. It will be its ability to bring people together — one cup, one conversation, and one friendship at a time.